Someone can discover your business without landing on your homepage. They ask an AI assistant who to hire or what to buy, and it gives them a few names. Answer engine optimization (AEO) starts with making sure your site answers the questions behind those recommendations. For our studio, that means saying exactly what we did on each project and showing the work.
One portfolio, two ways in
On our visual site, you can watch the work. Switch to /ai and you get a list of services and projects in plain text. Open a case study and you can read our role in the project. That’s the job we built the second door to do.
We also keep a short Markdown overview that someone comparing studios can drop into a chat. It puts our services in one place. Here’s an excerpt from ours.
## Services
- Brand Systems: Visual identities and the tools to carry them across every touchpoint.
- Digital Products: Interfaces and product experiences, from the first interaction to the details of a design system.
- Websites: Responsive websites that bring identity, motion, and usability together.
- Creative Technology: Interactive experiences and custom tools that give people new ways to meet a brand.
- Film & Image: Creative direction, motion, and photography, from the first concept to the final frame.
## Selected work
- [Baxo](https://studio-finity.com/baxo): Explore Studio Finity’s brand, website, and product design for Baxo, an AI-powered platform for continuous feedback and team growth.
- [ON](https://studio-finity.com/on): Explore Studio Finity’s lifestyle campaign for ON featuring athlete Ashley Jones, with creative direction and motion-driven visual storytelling.
What would they ask?
Think about the last time someone asked you for a recommendation. They probably sounded something like this.
- What’s a good running shoe for beginners?
- Where should we stay in Chicago with kids?
- What’s the easiest way to send invoices as a freelancer?
Start with a question someone asked you before buying, and make sure somewhere on your website you answer it (make the answer as specific as possible).
What Plaid changed on its website
Plaid used Profound to find questions people were asking AI assistants about its products. Its team rewrote pages on plaid.com to answer those questions and drafted FAQs for the ones that kept coming up.
During the partnership, Profound reported more than a 300% increase in visits from AI assistants and a 210% increase in conversions from those visits. Read the case study.
I use Cloudflare’s AI Crawl Control to see which AI crawlers have visited the site and whether they got through. In Peec AI, I can track a set of questions over time across selected AI models, see how often those answers mention our studio, and open the pages they cite. That helps me decide which page to edit next.
Find the questions your buyers are asking. Make sure they get answered on your website clearly and concisely.