About
Fight the New Drug (FTND) is a non-religious, non-legislative nonprofit organization dedicated to raising awareness about the harmful effects of pornography. Founded in 2009 by four college students, FTND aims to educate individuals on the impact of porn through science, facts, and personal accounts. The organization focuses on decreasing the demand for sexual exploitation and helping people lead lives free from the negative influences of pornography.
FTND's initiatives include educational presentations, documentary series, and a comprehensive online resource database. They promote healthy sexuality and informed decisions without affiliating with any religious or political agendas. FTND has reached millions globally, spreading their message through various channels and partnerships.
Credits
12,000 engagements.
This apparel campaign used consistent styling, portraiture, and natural moments to make the message clear without making every post feel identical. The content generated more than 12,000 engagements across social media.
Porn kills love.
The campaign uses portraiture and movement to make advocacy feel immediate — direct enough to start a conversation, open enough to invite someone in.
