About
A lifestyle campaign for ON, featuring professional athlete and faith-driven leader Ashley Jones. This shoot focused on capturing authentic movement, inner strength, and purpose—blending high-performance visuals with a deeper narrative. Ashley’s boldness both on and off the track reflects ON’s values of perseverance, innovation, and integrity. Through clean, motion-driven imagery, we highlighted not just her athleticism, but the faith that fuels her.
Credits
More than a highlight reel.
The Ashley Jones campaign needed to hold two ideas at once: the energy of a high-level athlete and the life that shaped her beyond performance. A conventional highlight reel would have missed the point. The work had to make space for Ashley’s faith, career, setbacks, and perseverance, using adversity as the frame rather than treating it as a footnote.
Built to keep moving.
We partnered with ON and Ashley Jones to create visual content that matched the energy and momentum of the brand. Through film and photography, we captured movement, performance, and the people behind it, creating work designed to feel as dynamic as the athletes themselves.
The person behind the performance.
We built the campaign around the person behind the performance. Instead of stacking achievements, the narrative follows the forces that make progress meaningful: conviction, pressure, disappointment, and the choice to keep moving. Movement carried more weight when viewers understood what Ashley had moved through.
Built for short-form without shortening the story.
STUDIO FINITY led the creative and story development, then produced three short-form videos supported by original photography and campaign graphics. Instagram was the primary channel, so every piece needed to earn attention quickly without compressing the story into a slogan. The films, photography, and graphics were designed to work individually and as one connected campaign. The campaign generated tens of thousands of views on Instagram. More importantly, the response came from work that treated Ashley as a whole person, not simply as an athlete in motion. Three films, original photography, and campaign graphics gave the story multiple ways to reach people while keeping faith, perseverance, setbacks, and lived experience at the center.
